Sushimi

The Story

Precision You Can Taste Has to Be Seen First

Sushi is bought with the eyes. Sushimi needed work that showed the accuracy of the roll and the energy of the kitchen behind it — then turned that attention into delivery orders and table bookings.

The Challenge & Brief

From Scroll-Stopping to Table-Booking

Visually rich performance creative paired with targeted social and search, all landing on a dedicated launch page built around hero film and product highlights.

01Increase delivery orders and bookings in key locations
02Shoot the kitchen's raw energy, not a styled still life
03Turn the chef's craft into short-form people finish
04Send every campaign to one landing page, not five

Client: Sushimi
Category: F&B · Restaurant
Services: 3 Core Services
Market: Egypt

The Big Idea

Put the Camera Inside the Kitchen

Reels shot with Chef Khaled Elhady where the making is the story — heat, motion and the exact moment a roll comes together.

The raw energy of the kitchen, and the accuracy of the roll.

Our Scope of Work

The 360° Creative Transformation

Every discipline pulling in the same direction — identity, production, campaign and community, built as one system rather than as separate deliverables.

01Photography
F&B Restaurant
Combined visually rich performance creatives with targeted social and search campaigns that drove users to a dedicated launch landing page featuring hero film and product highlights.
02Reels
Short-form Reels
The raw energy of the kitchen and the accuracy of the roll. We transformed Sushimi's culinary art into a series of incredibly captivating, scroll-stopping reels by Chef Khaled Elhady.
03Brand Launch
F&B · Restaurant
Goal: increase delivery orders and table bookings in key locations. We combined visually rich performance creatives with targeted social and search campaigns that drove users to a dedicated launch landing page featuring hero film and product highlights.