Studio 11

The Story

A Gym Is a Community Before It Is a Building

Studio 11 opened into a competitive Qatari fitness market where equipment and floor space are table stakes. The differentiator had to be how the place makes people feel about showing up.

The Challenge & Brief

Build an Identity That Motivates

A comprehensive brand identity created and implemented by our design team, aimed at motivating a community rather than advertising a facility.

01Design an identity that works on a wall at 6am
02Stay legible across signage, apparel and digital
03Speak to a community, not to a membership funnel

Client: Studio 11
Category: Fitness · Gym & Studio
Services: 1 Core Services
Market: Qatar

The Big Idea

Design for the Person Who Nearly Stayed Home

Every element is built to be read fast and to push, because the moment the identity has to work in is the moment before the session starts.

An identity you meet on the way in, not on a brand deck.

Our Scope of Work

The 360° Creative Transformation

Every discipline pulling in the same direction — identity, production, campaign and community, built as one system rather than as separate deliverables.

01Branding
Gym & Workout Studio
For Studio 11 Gym & Workout Studio in Qatar, the Brand Mate design team created and implemented a comprehensive brand identity intended to motivate a community.