ALPHA+ Learning Academy

The Story

The Sign-Up Is the Hardest Screen

An academy can be excellent and still lose people at registration. ALPHA+ needed the process itself explained clearly enough that nobody drops out of it.

The Challenge & Brief

Map the Journey, Then Animate It

A step-by-step registration motion video — from initial journey mapping and storyboarding through to final UI animation.

01Map the real registration journey before designing anything
02Show the interface itself, not an illustration of it
03Make each step legible on a phone, at speed

Client: ALPHA+ Learning Academy
Category: Education · EdTech
Services: 1 Core Services
Market: Egypt

The Big Idea

Animate the Product, Not a Metaphor

UI animation of the real screens means the video doubles as documentation — what you watch is exactly what you will meet.

The clearest explainer is a recording of the thing itself.

Our Scope of Work

The 360° Creative Transformation

Every discipline pulling in the same direction — identity, production, campaign and community, built as one system rather than as separate deliverables.

01Video motion
UI Motion
Produced a step-by-step registration motion video for ALPHA+ Learning Academy — from initial journey mapping and storyboarding to final UI animation.