1980 Coffee

The Story

A New Branch Is a One-Day Story

A mall opening happens once. Everything the brand wants people to remember about it has to be captured while it is happening, and cut while the interest is still live.

The Challenge & Brief

Brew Up a Brand Presence

Fresh ideas, rich visuals and a dash of creativity — the opening film for the Galleria Mall branch, produced by our own team on the day.

01Capture a launch that only happens once
02Cut while the interest is still live
03Make a branch opening feel like a brand moment

Client: 1980 Coffee
Category: F&B · Coffee
Services: 1 Core Services
Market: Egypt

The Big Idea

Film the Room, Not the Ribbon

Openings are remembered for atmosphere. The film is built from the room filling up, not from the formalities.

The best opening film is the one shot at eye level.

Our Scope of Work

The 360° Creative Transformation

Every discipline pulling in the same direction — identity, production, campaign and community, built as one system rather than as separate deliverables.

01Videography
Galleria Mall New Branch
Fresh ideas, rich visuals, and a dash of creativity — those are all the ingredients of 1980's new branch opening video, using our talented team to brew up the brand presence.